Dittel Architekten
  • de
  • en
  • Work
    • Hospitality
    • Retail
    • Office
    • Public
    • Living
    • Digital
    • Competitions
    • All
  • Read
  • Team
    • Process
    • People
  • Contact

Retail

Pop Up Box – Thinking outside the box

The Pop Up Box is a versatile piece of design, finding first use in the mall of the Gerber shopping centre in Stuttgart. As convertible retail space, it offers retailers and exhibitors a customizable presentation area. It’s a system that is self-contained, an out-of-the-box solution. Technology, utility and design are coming together in a cube.

A key technological trick is the integrated lifting system. The retailer can move three of the four individual elements anywhere in the room and so create his own sales area of about 20 to 30 square metres, which is also wheelchair-accessible. The shop-fitting system on the insides of the elements allows for flexible attachment of the goods. Visual imagery is fed to two monitors on the outside walls.

Covering an area of nine square metres, the elements fit together to make up compact form at closing time. The box is closed, while perforated metal inserts still provide fragmentary glimpses of the interior. The main element is powered via floor boxes, charging the batteries of the other elements. This provides enough energy to power the spotlights on the ceiling trim and put the goods in the right light during the day.

The design is twofold: It blends in with the architecture of the host space and meets the requirements of a wide range of presentation contents. Precious walnut finishes speak of quality and naturalness. The shade of brown contrasts with the natural stone tiles of the surroundings and the inner surfaces of the box. The bright concrete surfaces speak for themselves; they are modern and at the same time sufficiently restrained not to overshadow the products. The black perforated plate takes up the corporate logo.

Publications

  • Plot Online 08.2016
  • AIT 02.2016
  • Style Guide 11.2015 (german)
  • designboom online 10.2015
  • Frame Powershop 5 09.2016

Awards

  • Logo Rat der Formgebung German Design Award 2017
    winner
  • Iconic Awards 2016
    architecture winner

Frame Powershop 5 09.2016

It's been a while since we've heard about 'form follows function', but this is a fair description of the clever system behind this expandable fashion boutique.

Frame Publishers

The idea of the Food Corner: bringing all passers-by to a common table. The furnishing concept consists of two long tables in walnut finish with individual seating. Upscale and cool, everyone is welcome and can even charge his smartphone over pasta, grilled snacks or salad – the tables are equipped with 16 USB charging stations. Up to date. Up to snack. This atmosphere is complemented with greenery which provides privacy around the seating arrangements on all floors of the shopping centre. The round wooden modules are made of the same material and blend in with the surroundings.

More projects

pano Brot & Kaffee, Stuttgart

Hospitality

Pano Brot & Kaffee

interior design, café, sustainability
Breuninger Kundenservice, Lounge

Retail

Breuninger Customer Service

interior design, click & collect, digitalization
Mussler Parfümerie Killesberg

Retail

Mußler Perfumery Killesberg

interior design, perfumery, beauty lounge
TransnetBW Ausstellungsdesign

Exhibition

TransnetBW Exhibition Design

visitor center, exhibition, digitalization

DIA Stuttgart
Hölderlinstraße 38
70174 Stuttgart

TEL + 49 (0)711 46 90 65 – 50
E-MAIL info@di-a.de


Opening hours
Mo.-Fr. 8:30-18:00 Uhr

Work

  • Hospitality
  • Retail
  • Office
  • Public
  • Living
  • Digital
  • Competitions
  • All

Read

  • All publications

Team

  • People
  • Process

Contact

© 2023 DITTEL ARCHITEKTEN GMBH  —   Imprint / Privacy statement

Top
This website uses cookies to ensure you get the best experience on our website. Read more
SettingsAkzeptieren
Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Analytics
Save & Accept