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Breuninger Kundenservice, Counter

Retail

Breuninger Customer Service – Design award for service space with cross channel sale

The new customer service of the fashion and lifestyle company Breuninger in Stuttgart addresses all concerns of its customers in an area of over 300 square metres. The philosophy of the department store – exclusive service – is translated into a clear, functional design with quality materials and lovely details.

Breuninger Kundenservice, Counter

“Welcome to our Customer Service Centre” reads the hand-written sign on the entrance on the fourth floor. The milled logo pattern of the white frame and the size of the door, which leads directly to the Customer Service Centre, makes it stand out from the retail space.

It is not only the atmosphere created by the colour scheme, which is manifested in bright floors and white furniture with oak panelling, that is clear, but also the signage. To the left is the reception, while the visitor lounge to the right is separated by the change from hard to soft floor material in the open space. Rich CI orange in the wall design is balanced by the subtle shades of grey in the carpet. The lounge furniture leaves no doubt as to their purpose: to look at the magazines and use the integrated tablets in a relaxed atmosphere.

Publications

  • handelsjournal 01.2017 (german)
  • stores+shops 12.2016 (german)
  • Bundesverband der Dienstleistungsunternehmen (german) 12.2016
  • Österreichische Textilzeitung 11.2016 (german)
  • stores+shops online 06.2016 (german)

Awards

  • Logo Iconic Awards 2016 Best of Best Iconic Awards 2016
    interior best of best
Breuninger Kundenservice, Eingangsbereich
Breuninger Kundenservice, Counter
Breuninger Kundenservice, Service

The seven-meter-long Click & Collect counter for products you ordered online is situated in a central position. This is where the established Click & Collect system is brilliantly consummated. The changing rooms in noble CI black with red curtains and leather benches resemble a suite. Their more than generous size offers enough space for trying on clothes in atmospheric lighting. At the same time the smartphone is being charged via a USB port, if necessary. In addition to personal advice on the spot, a so-called Social Mirror is also available. This flat-screen monitor allows all clients to create films and images which they can share directly in social networks or send out by e-mail.

Glazed offices and an open-plan structure characterize the spatially separated areas for personal customer counselling. Specially developed pieces of furniture with different working heights are sensibly ergonomic and functional. Here, too, loose rugs in gradient colours and with glossy threads create a customer-friendly atmosphere in the room.

Breuninger Kundenservice, Service
Breuninger Kundenservice, Beschriftung
Breuninger Kundenservice, Büro
Breuninger Kundenservice, Beschriftungen
Breuninger Kundenservice, Umkleiden
Breuninger Kundenservice, Umkleidebank

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DIA Stuttgart
Hölderlinstraße 38
70174 Stuttgart

TEL + 49 (0)711 46 90 65 – 50
E-MAIL info@di-a.de


Opening hours
Mo.-Fr. 8:30-18:00 Uhr

Work

  • Hospitality
  • Retail
  • Office
  • Public
  • Living
  • Digital
  • Competitions
  • All

Read

  • All publications

Team

  • People
  • Process

Contact

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