Exhibition

TransnetBW Exhibition Design – Company Presentation in all Dimensions

DIA – Dittel Architekten and die wegmeister agency have created a new interactive world of experience for visitors to the new TransnetBW main control centre building in Wendlingen. The aim of the concept was to illustrate and bring to life the complex contents of the transmission system operator. The focus was on playful communication of information in digital and analogue form, the realisation of the information to create a functional design concept as well as on an intuitive visitor orientation. The architecture firm wma architekten whir mieslinger assoziierte is responsible for the new modern building.

The visitors’ area extends over a light-filled passage which extends from the reception area to a gallery on the first floor and an interactive zone. On this path, the visitor dives deeper and deeper into the subject matter, the highlight being an unobstructed view of the control stand with its 12-meter-wide, high-resolution monitor wall. Here, the system management engineers control the high-voltage grid for the control area of Baden-Württemberg, keeping it in balance in close cooperation with the neighbouring German and international control areas.

In direct reference to the architectural design of the new construction, the material and colour concept of the control and display elements is modern, simple and elegant: a sign in front of the building dovetails into the overall picture as a concrete monolith with metal framing. Cool metal letters can be found internally and externally in the logo and control system. The individually developed white exhibition furniture is integrated into the space in a professional and functional way. The fine white glaze of the company slogan »Strom | Netz | Sicherheit« (Electricity | Network | Safety) enshrines the characteristic structure of the exposed concrete.

The reception area is a symbol of corporate identity: Corporate Wall, map, logo and slogan. The content presentation of the Corporate Wall in text, image and video is done via a white frame mount with two monitors and printed backlit textiles. In a similar design language, the neighbouring finely milled wall map with point holders and bars shows in abstract form the transmission network of Baden-Württemberg and its connections at home and abroad.