The Pop Up Box is a versatile piece of design, finding first use in the mall of the Gerber shopping centre in Stuttgart. As convertible retail space, it offers retailers and exhibitors a customizable presentation area. It’s a system that is self-contained, an out-of-the-box solution. Technology, utility and design are coming together in a cube.
A key technological trick is the integrated lifting system. The retailer can move three of the four individual elements anywhere in the room and so create his own sales area of about 20 to 30 square metres, which is also wheelchair-accessible. The shop-fitting system on the insides of the elements allows for flexible attachment of the goods. Visual imagery is fed to two monitors on the outside walls.