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Hook and Eye, Corporate Design

Retail

HOOK&EYE Showroom – Because there are not enough fairy-tales in life!

DIA - Dittel Architekten developed a brand strategy for the Stuttgart label HOOK&EYE – The Fine Factory that features award winning office furnishings as well as the first studio-style showroom with office space. The start-up sells its own pieces of furniture, restored vintage furniture and accessories as well as design products in a 160 m² showroom. The interior design is bright and reserved to bring out the colourful pieces of furniture. The material and colour concept is based on white lacquered softwood and various shades of grey.

Hook and eye, Möbel Sofa

The grey sealed screed floor creates a soft contrast to the light colour of the furnishings which consists of steps and loose platforms flexibly combinable. Each of the furniture types is set in an ideal presentation. Small products such as accessories and books can be displayed on single cubes in the middle of the room. A larger area comprising elements along the façade can be combined for seating groups. Placing small platforms along the window fronts has a dual function. From the outside, they act as an elegant showcase. On the inside they display the shop products to the customer.

The large shelf case acts as a room partition. It also provides privacy for the office and storeroom behind it to create a pleasant working atmosphere. Nonetheless, the work of the designers can still be viewed from the shop through the open shelf case.

The lighting is designed as a playful arrangement of white textile cables along the grey painted ceiling. The overall effect remains simplistic and functional, thus reflecting the brand’s innate character.

Publications

  • Design made in Germany online 08.2014
  • novum 08.2014 (german)

Awards

  • Logo Iconic 2013 best of best Iconic Awards 2013
    communication best of best
Hook and eye, Showroom

HOOK&EYE – The Fine Factory. Because there are not enough fairy-tales in life! Everything is about products which make life more beautiful. Hook and eye – these are two elements that are only perfect in combination. The corporate design and the label’s own creations embody this image. The delicate signet and the confident lettering stand for the creativity with which furniture and accessories are designed, and for the care in selecting the product. The corporate design includes business accessories such as stationery, booklets, business cards and flyers as well as a website.

Hook and Eye, Corporate Design Detail
Hook and Eye, Showroom
HOok and eye, Möbel Detail
Hook and eye, Möbel Detail

Besides furniture and restored vintage pieces HOOK&EYE designs accessories such as pillows and bags. The showroom is designed for the presentation of these works.

Hook and Eye, Showroom
Hook and Eye, Regal Kissen
Hook and eye, Farbbuffet

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DIA Stuttgart
Hölderlinstraße 38
70174 Stuttgart

TEL + 49 (0)711 46 90 65 – 50
E-MAIL info@di-a.de


Opening hours
Mo.-Fr. 8:30-18:00 Uhr

Work

  • Hospitality
  • Retail
  • Office
  • Public
  • Living
  • Digital
  • Competitions
  • All

Read

  • All publications

Team

  • People
  • Process

Contact

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