Dittel Architekten
  • de
  • en
  • Work
    • Hospitality
    • Retail
    • Office
    • Public
    • Living
    • Digital
    • Competitions
    • All
  • Read
  • Team
    • Process
    • People
  • Contact
Tom Tailor Modefabriek, Messe

Retail

Tom Tailor at Modefabriek Amsterdam – Fashion in the spotlight, digitally fascinating

The fashion label Tom Tailor will present the Winter 15/16 collection of its brands UFG, Denim, Polo and Contemporary on a 49 m² cube-shaped stand designed by DIA – Dittel Architekten at the Modefabriek Amsterdam. A comprehensive presentation of the respective fashion worlds is the focus of the design. The fashion trade show of the Benelux countries is held twice a year.

Tom Tailor Messestand, außen

Overall, the stand comes across deliberately minimalistic and leaves room for digital content measures. The mix of cool materials such as concrete and the combination of industrial and wood elements is in line with the times and convincing because of its clear forms.

One brand of the respective fashion collection is presented in a distinctive way in each corner of the area by four mannequins. To focus attention on one of the fashion worlds, the brands are visualised every 15 minutes in an alternating fashion and placed on the digital screen above the stand as highlights. Visitors will discover a three-dimensional world of images and sound. At the same time they encounter haptic incentives to experience the collection up close.

Publications

  • Trade Fair Design Annual 15/16
Tom Tailor Modefabriek, Messestand
Tom Tailor Modefabriek, Messestand

Visitors can find out which of the brand worlds is currently being displayed with the help of a digital clock on the digital screen as well as a static clock that is part of the architecture. The change between the brands is also reflected in the lighting concept - the current brand is accentuated and highlighted by a spotlight.

Tom Tailor Modefabriek, Messestand

A lounge, a large oak table and a stylish bar complete the stand. Each brand can be experienced by having the appropriate drink at the bar. The rough Denim World is rewarded with an honest Miller beer, while the stylish Contemporary World believes it’s on the safe side with a Moscow Mule. The UFG World is credible with a down to earth, classic gin and tonic, while an exclusive Belshazzar Vermouth Dry wouldn’t go amiss for Polo World.

Tom Tailor Modefabriek, Bar

Related projects

Binder Optik, Kasse

Retail

Binder Optik

interior design, corporate design, service
Herrenabteilung Breuninger

Retail

Breuninger Menswear Department

interior design, fashion store, shop
Mussler Parfümerie Killesberg

Retail

Mußler Perfumery Killesberg

interior design, perfumery, beauty lounge

Retail

Tom Tailor Bread & Butter

interior design, trade fair, exhibition

DIA Stuttgart
Hölderlinstraße 38
70174 Stuttgart

TEL + 49 (0)711 46 90 65 – 50
E-MAIL info@di-a.de


Opening hours
Mo.-Fr. 8:30-18:00 Uhr

Work

  • Hospitality
  • Retail
  • Office
  • Public
  • Living
  • Digital
  • Competitions
  • All

Read

  • All publications

Team

  • People
  • Process

Contact

© 2025 DITTEL ARCHITEKTEN GMBH  —   Imprint / Privacy statement

Top
This website uses cookies to ensure you get the best experience on our website. Read more
SettingsAkzeptieren
Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Analytics
Save & Accept