Tom Tailor Modefabriek - DIA – Dittel Architekten

Overall, the stand comes across deliberately minimalistic and leaves room for digital content measures. The mix of cool materials such as concrete and the combination of industrial and wood elements is in line with the times and convincing because of its clear forms.

One brand of the respective fashion collection is presented in a distinctive way in each corner of the area by four mannequins. To focus attention on one of the fashion worlds, the brands are visualised every 15 minutes in an alternating fashion and placed on the digital screen above the stand as highlights. Visitors will discover a three-dimensional world of images and sound. At the same time they encounter haptic incentives to experience the collection up close.