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DIA News 10.2016

Iconic Award 2016: Best of Best for Breuninger Customer Service

The Breuninger Customer Service project was awarded the German Design Council's iconic Best of Best 2016 award in the Interior Retail category. The award ceremony took place on 4 October 2016 in the BMW Welt exhibition centre.

“With this high-quality redesign of the customer service area, the Stuttgart flagship store for clothing closes the gap between retail and e-commerce,” the jury announced. In another project of DIA – Dittel Architekten, the Pop Up Box, as an innovative mobile presentation surface, received the Winner award in the Architecture category.

Breuninger Kundenservice, Service

Best of Best 2016 Interior Retail: Breuninger Kundenservice with Click & Collect Corner

Pop Up Box, geöffnet

Winner Architecture: Pop Up Box in open position

Iconic Award Ceremony, Dittel

Frank Dittel with award, photographer: Lutz Sternstein

Source: Iconic Awards

The winner projects

Breuninger Kundenservice, Lounge

Retail

Breuninger Customer Service

interior design, click & collect, digitalization
Pop Up Box, geöffnet

Retail

Pop Up Box

architecture, temporary, space-in-space
Digitalisierung Architektur

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presse, oesterreichische textilzeitung

Press

Focus: Customer Service

Österreichische Textilzeitung 11.2016
Iconic Award Ceremony, Dittel

News

Iconic Award 2016: Best of Best

DIA News 10.2016

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