DIA News 10.2016

Iconic Award 2016: Best of Best for Breuninger Customer Service

The Breuninger Customer Service project was awarded the German Design Council's iconic Best of Best 2016 award in the Interior Retail category. The award ceremony took place on 4 October 2016 in the BMW Welt exhibition centre.

“With this high-quality redesign of the customer service area, the Stuttgart flagship store for clothing closes the gap between retail and e-commerce,” the jury announced. In another project of DIA – Dittel Architekten, the Pop Up Box, as an innovative mobile presentation surface, received the Winner award in the Architecture category.