The Primo Cafe Bar stands for high-quality coffee, an Italian lifestyle and a sustainable mind-set. In the spirit of this brand philosophy, an authentic interior design concept with natural materials and dedication to detail was created. The café was realized at the Zinser fashion store in Tübingen. Located in the pedestrian zone, it not only attracts people from the outside but also creates value for the store's retail customers. The continuous glass façade reveals a warm atmosphere to passers-by which - in a symbiosis of light and material - makes them want to enjoy a coffee. The concept places the service counter at a central location, because this is where the processes of the café's operations come together. This core function makes it a formative element that integrates all materials.