»Clarity, simplicity and elegance« – these were the aspects of the winning concept that convinced the competition jury. Three overriding terms, which are reflected in the interior design, material selection and room furnishings. The new design is meant to convey the inner values of the Federal Republic on a visual level. As brand specialists, the architects develop a design that is tailored to a brand. The basic ideas that make up the brand »Germany« were developed into a brand message that provides the design framework for space conception, form and use of materials in the design phase.