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BRD, Visualisierung 01

Public

Constructional corporate design for the German diplomatic representation – clean, elegant, global

The German consulates and embassies all over the world are to get a uniform structural design. The new design is meant to represent the Federal Republic in the host country in a suitable manner. With its design concept, DIA – Dittel Architekten won the order in an interdisciplinary competition over numerous competitors. The task set by the Federal Office for Building and Regional Planning was to realize the identity of the Federal Republic of Germany in an authentic spatial concept.

Publications

  • Interior Fashion 05.2018 (german)
  • Südwest Presse 15.08.2015 (german)
  • competitionline 03.2016 (german)

In the context of this project the architects developed a style guide manual that serves as a basis for all implementations of the concept worldwide. The aim of this manual is a consistent appearance of the German Foreign Office in all nations and cultures by a high level of detail. Currently, the architects are planning the first realization of the concept in São Paulo. The experience gained from this pilot project will contribute to the manual with the objective of the optimal transferability to further realizations.

BRD, Visualisierung 02

»Clarity, simplicity and elegance« – these were the aspects of the winning concept that convinced the competition jury. Three overriding terms, which are reflected in the interior design, material selection and room furnishings. The new design is meant to convey the inner values of the Federal Republic on a visual level. As brand specialists, the architects develop a design that is tailored to a brand. The basic ideas that make up the brand »Germany« were developed into a brand message that provides the design framework for space conception, form and use of materials in the design phase.

BRD, Visualisierung 03

The identity of the Federal Republic is to be conveyed appropriately, irrespective of place, climate zone and culture: the concept's organization of open spaces is derived from the idea of »community«. In a place that stands for collaboration and intercultural exchange, transparent materials create visual references and support communication.

BRD, Visualisierung 04

The floor plan of the consulates and embassies follows strict security requirements. In general, these buildings are split into a publicly accessible visitor area and a secure area for the consulate or embassy staff. The concept arranged the open and closed areas alternately. This reinterpretation of the floor plan is meant to preserve the idea of transparency and to break-up the corridor of offices. This results in a »contrast between lightness and intense solidity«, the competition jury announced.

More projects

Touristinformation, Schwäbisch Hall, Eingang, Foto: Daniel Vieser

Public

Tourist Information Schwäbisch Hall

interior design, showroom, information centre
Rathaus E5 Mannheim, Gesamtaufnahme

Public

Town Hall Mannheim

renovation, listed building, corporate design

Public

Tourist Information Esslingen

interior design, competition, showroom
ISDB Bürogebäude, Friedrichshafen

Office

ISDB Office Building

architecture, office space, corporate design

DIA Stuttgart
Hölderlinstraße 38
70174 Stuttgart

TEL + 49 (0)711 46 90 65 – 50
E-MAIL info@di-a.de


Opening hours
Mo.-Fr. 8:30-18:00 Uhr

Work

  • Hospitality
  • Retail
  • Office
  • Public
  • Living
  • Digital
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Read

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Team

  • People
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Contact

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