This flexible model for changing presentations, staging and inspiration allows an experience-oriented connection between the physical space and the digital world of shopping for the point of sale. Located in the center of the sales area, the b_place represents a special highlight and a communicative meeting point for innovative concepts.
By the use of digital projections and touchscreens, individual customer interactions are made possible. Beyond that, the area is usable in a multifunctional way for events, such as expert talks, pop-up’s, concerts, fashion shows and art exhibitions. The space between ceiling and floor can freely be designed and meet the requested scenarios in every way by means of its flexibility. On the basis of various modular elements, the area can be organized to such an extent, that it is used individually due to its plain design. Through its customizable structuring, it is possible to create a dynamic and alternating floor plan according to the appropriate situation. For this purpose, thirty cube elements are placed at the disposal which form components thanks to the modular plug-in system in order to create different situations.