With the opening of the Department Store Ludwigsburg, DIA – Dittel Architekten has brought to life an exciting shopping experience that covers over 11,000 square meters for the fashion and lifestyle company Breuninger. The architectural redesign seizes upon everything that consumers expect from modern stationary retail: Exclusivity, emotionalization, personalization and a unique quality experience. The aim of the new concept is to offer an exciting and interactive shopping experience.