The Pop Up Box is a versatile piece of design, finding first use in the mall of the Gerber shopping centre in Stuttgart. As convertible retail space, it offers retailers and exhibitors a customizable presentation area. It’s a system that is self-contained, an out-of-the-box solution. Technology, utility and design are coming together in a cube.
A key technological trick is the integrated lifting system. The retailer can move three of the four individual elements anywhere in the room and so create his own sales area of about 20 to 30 square metres, which is also wheelchair-accessible. The shop-fitting system on the insides of the elements allows for flexible attachment of the goods. Visual imagery is fed to two monitors on the outside walls.
Awards
German Design Award 2017 – winner
Iconic Awards 2016 – architecture winner
Publications
It’s been a while since we’ve heard about ‘form follows function’, but this is a fair description of the clever system behind this expandable fashion boutique.
Frame Publishers
Functional and elegant
The idea of the Food Corner: bringing all passers-by to a common table. The furnishing concept consists of two long tables in walnut finish with individual seating. Upscale and cool, everyone is welcome and can even charge his smartphone over pasta, grilled snacks or salad – the tables are equipped with 16 USB charging stations. Up to date. Up to snack. This atmosphere is complemented with greenery which provides privacy around the seating arrangements on all floors of the shopping centre. The round wooden modules are made of the same material and blend in with the surroundings.
