A concept of a space-in-space that provides multifunctional flexibility and an extraordinary discovery area in order to present exclusive products, image campaigns and special events.
On behalf of the fashion and lifestyle company E.Breuninger GmbH & Co and as part of a roll-out measure, Dittel Assoziierte has developed a design concept for this Pop-up area and yet implemented it successfully in Stuttgart and Nuremberg.
Publications
Highlight area
This flexible model for changing presentations, staging and inspiration allows an experience-oriented connection between the physical space and the digital world of shopping for the point of sale. Located in the center of the sales area, the b_place represents a special highlight and a communicative meeting point for innovative concepts.
Multifunctionality and flexibility
The recurring design of the b_place build upon mobile product carriers and multifunctional frames. Twelve hanging framed modules can be combined, moved and relocated individually by a ceiling grid. By means of a rail system, maximum flexibility will be provided without restricting space in this area. With panels and a projection surface, poles and boards, the space can be redesigned according to specific situations.
In addition, the variability of the b_place is reflected in its materiality. With a surface, covered with chrome, the cube fits perfectly in its surroundings and creates a special depth due to light reflections in the frame carriers. Whether in a “cool” version or in warm shades of gold, the b_place makes a great visual impact on the sales area and sets the scene for a varied staging.
