In a joint project by Karlsruhe Tourismus GmbH and the municipal utility company Stadtwerke Karlsruhe, Dittel Assoziierte has created an innovative point of contact for tourists and citizens in the center of the pioneering city of Karlsruhe: ‘Schaufenster Karlsruhe’. In the attractive location immediately on the market square, the showroom impresses with a high-quality visitor experience, cutting-edge design, and the innovative integration of digital technology.
Inspired by the city’s fan-shaped structure, the high significance of art and culture and, last but not least, the great importance of digital and media technology for the entire region, a design concept has been created that conveys the values of the UNESCO City of Media Arts in an authentic, forward-looking manner.
Publications
Creation of a market place for locals and tourists
The key task was the creation of a central marketplace for information and inspiration and the combined representation of two topic areas: Tourism and energy. The design concept brings together these uses and other flexible options under one roof. Readings, events and information sessions take place here in a dynamic and changeable way. Not least due to the interdisciplinary cooperation and the permanent integration of numerous partners, Schaufenster Karlsruhe represents a prototype of innovative cooperation within a city.
Digital elements create experience and individualization
Upon arrival, the visitor is immersed in the Schaufenster world of experience at the Interactive Table. Via animated projections, they receive initial information about what the city has to offer and use the touch function to interactively compile their areas of interest. On the opposite CI Wall – an elongated LED wall – another core element of the room is revealed. Here, the visitor selects information and experiences from a multifaceted menu. In the lounge area, the 360° experience on the ceiling – 5 screens that play videos of Karlsruhe with a panoramic view – impresses in addition to the high-quality visitor experience. At the same time, the Audio Showers suspended from the ceiling allow real Karlsruhe residents to speak about their favorite places and activities.
