With the exhibition concept for the Maritime Experience World Papenburg, DIA-Dittel Architekten creates a unique touristic attraction for the historic trading- and dockyard site. The presentation represents the city's history from foundation to the beginning of cruise ship building in an inspiring and emotional way. Like the city's character, the attraction delights the visitors by combining state-of-the-art technology with storytelling, elaborate details and impressive scenography. In the historical 3-story brick building, DIA creates a learning journey for the visitor on roughly 1.000m² that fuses Papenburg's identity with the building process of wood- and steel ships and transports complex content in an experience-driven concept. Cutting-edge design and high-tech-elements such as Virtual- and Augmented Reality, Immersive Rooms, Gamification and a Papenburg-App go hand in hand and create an adventurous experience that, from end of 2021 on, will not only attract visitors to the "Forum alte Werft" but will also create a cross-linkage through the entire city. In the Europe-wide competition, DIA-Dittel Architekten prevailed against the competition due to the high degree of innovation and identification within the concept.